Wednesday, October 30, 2019

Style of Chinese Negotiation Case Study Example | Topics and Well Written Essays - 3500 words

Style of Chinese Negotiation - Case Study Example In forming such joint venture arrangements, the challenges the Chinese business negotiations pose is so great that there had been instances that many a number of business deals between China and other western countries including USA had failed because of poor negotiations. As John Graham and Mark Lam (2003) see this is because often "Americans see Chinese negotiators as inefficient, indirect and even dishonest, while the Chinese see American negotiators as aggressive, impersonal and excitable". Differences in the management style and problems in negotiations have deep cultural origins. Despite these hindrances, it is possible to win the negotiations with Chinese businessmen, provided a clear understanding of the social, cultural and economic aspects of the negotiation with Chinese entrepreneurs is evolved. This paper presents an in-depth analysis of the intricacies of Chinese negotiations including the cultural background of such negotiations. The paper also deals with the influence of Confucian traits like hierarchy, harmony and faces on communication, characteristics of communication and the Chinese perception of negotiation. Further the paper will also discuss the challenges the Chinese negotiation process poses for managing the international business in China. 2.0 Literature Review: A number of studies had been conducted in the area of business negotiations of the Sino - Western and Sino - American joint venture arrangements. These studies which started around the 1980s have made an in-depth study into the peculiarities of the negotiations of business deals with Chinese government and businessmen. Most important studies have been conducted by Blackman 1997; Chen 1993; Davidson 1987; Deverge 1986; Fang 1999; Frankenstein 1986; Lee and Lo 1988; Pye 1982; Stewart & Keown 1989; Tung 1982. The primary objective of these studies is to bring out an exhaustive narration of the socio-cultural implications of the negotiations with the Chinese and the intricacies thereof. It cannot be said that these studies have completely made the recommendations for the successful negotiation of business deals with the Chinese business empires. An abstract of these studies is detailed in the following sections. 3.0 Role of Culture in Chinese Negotiation: The Chinese culture which is 5000 years old has large influence on their business negotiations. The rural origin of a majority of the people has made them to retain their agrarian values. Social and economic theories attached more importance to the agricultural base rather than commerce and business. Because of the rural base, the human values assumed more prominence in the negotiations than the business profits and gains. John Graham and Mark Lam (2003) say that "Chinese negotiators are more concerned with the means than the end; with the process more than the goal." 'Morality' is the next aspect of culture that greatly affects the Chinese negotiations. Confucianism, which is a 2500 years ancient Chinese philosophical tradition, makes morality the all pervasive factor throughout the negotiation process. For coherence sake, the detailed discussion on 'Confucianism' is included in the section on Chinese Business Culture. The Chinese

Monday, October 28, 2019

Contradicting Notions of the Public Sphere Essay Example for Free

Contradicting Notions of the Public Sphere Essay The notion of Public Sphere by Jurgen Habermas is representative of the social realities of his country. In the same way, Nancy Fraser’s comment on Habermas’s Public Sphere reflects the society she is in. Therefore, their notions of Public Sphere contradict due to their different backgrounds. Considering this idea, readers should consider the backgrounds of the two authors in analyzing their concepts. In analyzing the notion of Public Sphere in the view of Habermas, let us consider the economic situation of Germany. On the one hand, we can say that Habermas’s notion of public is comprised of individuals who have enough food, shelter, clothing, education, employment, or other means of living.   Germany is a stable country, considering its GNP, and small population. On the other hand, the United States is resided by people of different backgrounds, from the poor, the average, up to the rich and wealthy, the Whites, the Blacks, and other migrants, etc. These people who comprise the population of America dictate to Fraser her notion of the public sphere. Considerably, Habermas’s concept of Public Sphere is very ideal. Its idealism actually makes it delimiting of the public it addresses. We can say that the public Habermas portrays or uses to conceptualize his thoughts is basically European. It does not consider the marginalized, the oppressed, or simply those who are experiencing sufferings and demarcation, such as the women, the uneducated, the unemployed or the multicultural population. In conceiving the public sphere as private people coming together as a public, debating over some publicly relevant topics, Habermas was thinking of unity and understanding among the sectors of the public. As such, there is nothing wrong with his ideas of voicing out public opinion within the Public Sphere; in fact it would be beneficial to both the government and the people. Habermas gives an account of the elements necessary to form a democratic country. He addresses this as the bourgeois Public Sphere, which has four primary elements. This sphere, he claims, entirely disregards status, and gives opportunity for everyone to share in the discussion. In other words, he proposes an inclusive Public sphere. Additionally, the discussion within the Public Sphere should address socio -political problems that need to be solved. Habermas considers the evolution of the public sphere he conceptualizes. It started with the bourgeois discussing in coffee shops, salons, and other familiar places. It later comprised the media, as the bourgeois in the 18th century established printing press, news companies, etc. Further consideration of this point suggests the use of media resources for gaining and expressing public opinion, which later limited the said public sphere to those in power. On the contrary, Fraser considers the notion of having the Public Sphere comprised of individuals from all walks of life. She claims that what Habermas proposes is not inclusive, but rather exclusive of those who are educated, and well-to-do. It therefore marginalizes the poor from the rich, and discriminates, in a way, the women and the multicultural individuals. She further argues that it is impossible to claim inclusiveness as marginalized groups are not considered part of the universal public. They themselves formed their own public spheres, which the author termed as counterpublics. She further offers a modern conception of the hegemonic public sphere, which opens up the political realm to everyone. She states that rather than ruling by power, there is now rule by the majority. To deal with the hegemonic domination, repressed groups form into Subaltern counterpublics to represent those who share their ideologies. The marginalized have learned to express themselves, and are working together toward a certain goal. Both authors have their good notions of the Public Sphere. Each works for the common good of the people. In Habermas, we can see that the Public Sphere he proposes is a way to resolve problems in the government and economy of a certain country. In addition, he proposes a body that watches over the public, an organized group of individuals who aim for an honest and successful governance. In her paper, Fraser shares the view that people have formed a Public Sphere that recognizes and represents every individual. She formulates that this sphere would be more representative of the people as it listens and learns from the marginalized sector in society. She disagrees with Habermas that regarding forming a public sphere of the knowledgeable, the more privileged.   In evaluating these two views, we must remember to consider the perspective of the authors. As mentioned above, Habermas who came from Germany may have only considered the society he was exposed to, in coming up with his own notion of Public Sphere. In contrast, Fraser who was exposed to multiculturalism in America may have applied her views in the Public Sphere she proposed. As such, the two authors came up with contradicting beliefs, since they had conflicting societies. Works Cited Habermas, Jà ¼rgen. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. (English Translation). Cambridge Massachusetts: The MIT Press, 1989. Alterity. 13 February 2005. Retrieved 25 March 2008 http://www.zephoria.org/alterity/archives/2005/02/nancy_fraser_re.html. Fraser, Nancy. Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy. Social Text 25 (26): 56-80. Duke University Press, 1990.

Saturday, October 26, 2019

Fruits of Love Revealed in Gary Sotos Oranges Essay -- Gary Soto Oran

The Fruits of Love Revealed in Gary Soto's Oranges  Ã‚   Imagine that it's winter and cold outside. There's nervous electricity around you, and love is a new and exciting experience. In your heart you feel warmth you've never known before. This is the moment Gary Soto captures in his poem "Oranges". The feeling and power of adolescent love is created using tone, contrasting imagery, and symbolism. First, the use of tone in "Oranges" clearly helps to set the theme of the poem. Children often talk with simple sentences that directly state what happened. The speaker's choice of words and raw simplicity in the way he tells his story illustrates his youth and the honesty that comes with it. Everything he says, such as "The first time I walked with a girl, I was twelve", is straightforward and simple, much like childhood love. Children tend to have more pure and simple feelings for one another than adults because their lives are simple and uncomplicated. The tone of the speaker helps the reader comprehend those simple feelings of adolescent love. For his next technique, Gary So...

Thursday, October 24, 2019

Findings †secondary research Essay

The Bank of China was established in 1912 and thus has a long history of experience in the Chinese banking industry. The bank gained velocity in 1994, after it assumed the role of a state owned commercial bank and in 2003. The liberalization of Chinese economy and the growth of the banking sector has seen rapid growth of Chinese banks into self sustaining institutions of profit despite state control. Bank of China has been quick to adapt to these changes and has thus benefited over the years. The overall business profile of the Bank of China involves, commercial to include corporate as well as retail banking. In addition it has engaged in treasury business as well as conducts financial institutions banking. The corporate banking segment provides financial services to customers with a view to provide them total solutions for all their financial requirements. (About Bank of China,. 2006). On the other hand retail banking is designed to provide customers personal banking services to include savings deposits, credit carts and to the high value customers wealth management business. The treasury business segment includes provision of facilities for currency trading, management of funds, secured debts, financing within and overseas and other ancillary fund management services. As a banking financial institution, the Bank of China provides clearing, lending between banks and custodian services to banks, brokerage houses, funds and insurance operators. The bank claims to be customer centered and has a rich experience of providing banking services, thereby establishing its credentials in the rapidly growing Chinese economy. It is thus providing a complete range of services for personal as well as business banking. HSBC as a prime component of the HSBC group has a vast experience and presence in the global banking industry. HSBC has enhanced its global presence over the years by dynamically adjusting to the growing challenge of fitting in global services in a local World with typical local needs. Thus it fashions itself as the Worlds local bank. HSBC provides a wide range of personal and business banking packages on a variety of platforms to provide value based services to the customer. These have been covered in detail in the previous chapter. To highlight the same a view of the wide range of business insurance packages that have been made available by the bank, to include virtually all the possible contingencies for which insurance is required by business such as small business for turnover less than ? 1 million or less than 10 employees, commercial packaged insurance, customer packaged insurance, business car insurance, keyman insurance for principals in the business should indicate the depth of services provided by it. The insurance package also covers share holders and partners, professional indemnity and trade credit. It is therefore evident that HSBC has been providing complete banking solutions for individuals as well as corporate. Questionnaire to Customers – Bank of China and HSBC The researcher prepared a questionnaire related to the study and 40 clients across a wide cross section of personal and corporate customers were requested to take part in it. These included 10 customers each from Bank of China and HSBC, London. The questionnaire is at Appendix. Multiple choices have been provided to the respondents to ease response as well as collation and analysis. Detailed findings on response to questionnaire are as given below.

Wednesday, October 23, 2019

Information Security Fundamentals Essay

Answer the following questions. Use complete sentences. 1. How does a false positive alarm differ from a false negative one? From a security perspective, which is least desirable? A false positive attack is where the system IDPS was alarmed but no attack ever occurred. The false negative is where an actual attack occurs and the IDPS isn’t alarmed at all. The least desirable would definitely be the false negative, if an attack does occur and the IDPS doesn’t even alarm well what’s the point in even having it if it isn’t going to alarm. 2. What is a honeypot? How is it different from a honeynet? A honeypot is a decoy system that will lure potential hackers away from the networks critical systems. A honeynet is where the system subnet is constantly changing and it lures attackers away by redirecting the the subsystems that are rich in information. 3. What capabilities should a wireless security toolkit include? Definitely should be able sniff incoming packets, scan the wireless hosts, and be able to view the level of privacy. Keeping an eye on vulnerability is a must because wireless networks can be a little easier to breach especially if the right security measures are not implemented. 4. A key feature of hybrid IDPS systems is event correlation. After researching event correlation online, define the following terms as they are used in this process: compression, suppression, and generalization. Compression is when it will take several occurrences and will examine it multiple duplicates. Suppression is where the IDPS will just alert you if something major has happened instead of it just triggering off something simple it will still let you know that something triggered it. Associates alarms with higher leveled events, can be useful when corresponding with multiple failed ports. 5. ZoneAlarm is a PC-based firewall and IDPS tool. Visit the product manufacturer at www.zonelabs.com, and find the product specification for the  IDPS features of ZoneAlarm. Which of the ZoneAlarm products offer these features? 6. Using the Internet, search for commercial IDPS systems. What classification systems and descriptions are used, and how can these be used to compare the features and components of each IDPS? Create a comparison spreadsheet identifying the classification systems you find. 7. Use the Internet to find vendors of thumbprint and iris scanning tools. Which of these tools is more economical? Which of these is least intrusive? 8. There are several online passphrase generators available. Locate at least two of them on the Internet, and try them out. What did you observe?

Tuesday, October 22, 2019

Lemur Catta †the ring-tailed lemur

Lemur Catta – the ring-tailed lemur Free Online Research Papers Did you know that lemur catta is the scientific name for the â€Å"ring-tailed† lemur? Did you know that the word lemur means â€Å"ghost† in the native Madagascan tongue? The lemur catta (or you can call it the ring- tailed ghost if you want) is one of about sixty species of lemurs, and all species live only on the island of Madagascar. Lemur catta are very social animals, and they are very easy to identify. With long arms and legs, flexible fingers and toes, extremely long, and easily identifiable black and white tails, large, black outlined eyes, there is nothing in the world that closely resembles a ring-tailed lemur. These lemurs have very limited eye movement, and have to completely move their head if they want to look to the side. Ring-tailed lemurs grow to about 17 inches and to about a maximum of 9 pounds. (Fleagle, 1988) The ring-tailed lemur is a terrestrial quadruped, which means all four feet are specialized for walking, and the animal spends most of it’s time on the ground. Lemurs live in groups of about ten to twenty animals, and these groups are mixed male and female. (Sauther, Sussman, Gould, 1999) The ring-tailed lemur is part of the sub-order prosimii (prosimians), along with the lorises and tarsiers. Prosimians are much smaller than their relatives, anthropoids, with the ring-tailed lemur not usually growing over 10 pounds or 20 inches. (Fleagle, 1988) The lemurs are a part of the infraorder lemuriformes, because they are only found in one place in the entire world, a small island off the coast of Southeastern Africa, Madagascar. (Pastorini, Thalmann, Martin, 2003) There are about 60 different types of lemurs, with some being extremely alike, and some being drastically different. The ring-tailed lemur is part of the genus lemur, and there are no other types of this genus found in Madagascar. The ring-tailed lemurs are the only species in this genus, because of odd scent glands found on the wrist and close to the arm pits. Because the ring-tailed lemur is so unique, there are no other sub-species of it. The ring-tailed lemur, as mentioned earlier is a very unique lemur, because of the similarities the lemur’s hands have with human hands. Lemurs don’t have claws, they have nails, and their grasping ability is just like that of a human, with opposable thumbs. Ring-tailed lemurs, as it has been stated over and over, are native and confined to Madagascar, and they are found nowhere else in the world. However, lemur catta are mainly found in dry woody areas in the south to the southwest, and there are even some found in the southeast near the Andringitra. (Yoder, Irwin, Goodman, 2000) These areas are extremely dry, and because of that the trees are very bare. Lemur catta is a highly terrestrial quadruped, and mainly feeds on the ground. In fact, it is observed on the ground over 65% of the time. (Sauther, Sussman, Gould, 1999) Ring-tailed lemurs are herbivores, eating plants, flowers, and fruits; however, these lemurs sometimes try and expand the horizons, with the occasional insect or small mammal. Obviously they are not only specialized to being ONLY a herbivore, but ring-tailed lemurs only eat insects and mammals when it is needed. (Simmen, 2003) Lemurs do not have many specializations to help them hunt during the day; in fact, some of their characteristics will hurt them in hunting. Lemur catta lack trichromatic color vision, which most other primates have. This will largely affect them in hunting small prey, and is likely the main reason why they rarely do. Mating for ring-tailed lemurs is seasonal, and it starts in mid-April. In the fall, females produce only one offspring, and the gestation period for that female is almost 5 months. However, twins and triplet occur when there is an abundance of food; however, this is an very rare sight. Directly after birth, the young lemur catta cling to the mother’s bellies, only to switch and cling to the back after about two weeks. They can climb after about 3 weeks, and become totally independent from their mothers after about 6 months. The ring-tailed lemurs become sexually mature at about 18 months, but don’t start mating until they are about 2-3 years old. When thinking about all of the mentioned aspects, the ring-tailed lemur is an extremely rare species, and it is only found on one small part of one small island in the entire world. It is very easily identifiable, however, and there is almost nothing else in the world that could pass for one of these, not even another lemur. They have very unique characteristics, and they are even very much different than the other 60 species of lemurs, in their diet, gestation periods and maternity habits, just to name a few. But the thing that sets them apart from all the other lemurs, and the reason they are in their own genus, is because they have unique sensory glands on their wrists and in the armpits, which helps them mark their surroundings. So, when talking about lemurs, there is nothing that is at all like the ring-tailed ghost. Bibliography 1. Fleagle, J. G. 1988. Primate Adaptation and Evolution. Academic Press 2. Sauther, M.L., Sussman, R.W., Gould, L. 1999. Wiley-Liss, Inc: 120-132 3. Pastorini, J, Thalmann, U, Martin, R.D. PNAS, May 2003; 100: 5879 5884 4. Ward, S.C., Sussman, R.W. 2005. American Journal of Physical Anthropology 575- 90 5. Yoder, A.D., Irwin, J.A., Goodman, S.M. 2000. Journal of Zoology 252: (1), 1–9. 6. Simmen, B. 2003. International Journal of Primatology 24: 949-968 Research Papers on Lemur Catta - the ring-tailed lemurThe Hockey GameGenetic Engineering19 Century Society: A Deeply Divided EraBringing Democracy to AfricaThe Spring and AutumnThe Relationship Between Delinquency and Drug UseWhere Wild and West MeetCapital PunishmentHonest Iagos Truth through DeceptionResearch Process Part One

Monday, October 21, 2019

Strategic Retail Management Essays

Strategic Retail Management Essays Strategic Retail Management Paper Strategic Retail Management Paper People need a lot of things from their basic things to their luxuries and wants. They turn to the sellers of the merchandise that they need. These sellers may be small retail business owners or big ones such as a department store. Retailing is an important feature of the economy in distributing goods and services from the producers to the people who need them. Retailers usually purchase large amounts of goods from producers, manufacturers or from wholesalers. A quick glance at the supply chain from the production factories would reveal that retailers are at the bottom rung of the chain. Retail stores or shops are usually located where the people are. If people will have to travel long distances just to go to retailers, their business will not grow. Since retail shops are where people go to for their basic needs, they usually develop a connection with their favorite shops. Not a few develop loyalty to the shops they frequently go to. The Retail Environment There are different kinds of retail environments that people may go to. Traditionally sellers and buyers converge on markets. Markets, however, have been supplanted by the rise of malls and big supermarkets. Some retail environments may be in the form of stores where an attendant gets what the customer wants. There are also self-service shops where the customers just get what they want and then pay at the cashier. In stores and shops, however, what can be noted is that the traffic of people never stops. There is interaction most of the time. The retail environment is a place where the economic relationships of people can be highlighted. Yet, such relationships are not only economic, both buyers and sellers may also develop social connections through the retail environment (Berman Evans, 2006). Morale and Motivation at the Retail Environment The morale and motivation of the workers in a retail environment is very important to its operations. A motivated workforce will mean that they will also transfer that motivation to the customers that will visit the shop. In order to facilitate this, the workers at the retail shop should enjoy certain benefits and privileges. In this regard, the retail environment should have clear role perceptions, motivation from the manager or owner, and ability, which can be enhanced through training (Weitz, Sujan, and Sujan, 1986). If the management of the retail shop can ensure the motivation of its workers, this would redound to better customer service to the consumers. In a study conducted by Kim, Kang and Kim (2005), they discovered that there are several dimensions of retail shopping motivation from consumers, especially those who are older. They can either consume service, value and food or they can engage in shopping for diversion and leisurely appreciation of aesthetics. Through the model created by these researchers, they found out that people who are lonely and in need of social interaction tend to go to malls and retail shops. Through their experience at the retail shops, their loneliness can be lessened. In this regard, the workers of a shop can make buyers happier by helping them in value consumption and provide them good services (Kim, Kang Kim, 2005). Such kind of motivational spirit would work well if the workers themselves have motivation and if they have high morale. In times of sadness and loneliness, then the workers at the retail shop could also help people become more cheerful. Retailing Trends for Small Businesses One of the most interesting developments in retail management is in two areas, both of them involving technology deeply. Supply chain management is now increasingly integrated with computer applications that enable store owners to manage their inventories more effectively. The technology is also becoming more affordable so even small businesses can afford it. With the availability of online applications, retail management has become more technologically dependent (Krafft Mantrala, 2005). Another important development in retailing is the increasing popularity of the Internet as the place to shop. With credit cards and online payment schemes, more and more people, especially the busy ones, are depending on the Internet and their credit cards for their purchases. If it is any indication, the success of Ebay and other online shopping sites have also led to the emergence of a new kind of entrepreneurs and retailers who are using the Internet in marketing their products. Whatever their products are, they are now able to reach out to a wide segment of buyers not only in their immediate vicinity but also to the whole world (Krafft Mantrala, 2005). This internationalization of retail management has an important impact on the operations of businesses as well as in their business model. With the integration of the Internet as an effective marketing arm, it supplements the traditional marketing media being used by retailers. The internet also helps small retail businesses to get in touch with their customers more quickly and instantaneously. In doing so, they can easily get feedback from them and act on such feedback right away. As such, the marketing aspect of retailing, the interfacing with customers, and the gathering of feedback becomes easier because of the Internet and other online applications. With the internalization of retailing, however, businesses need to think more creatively about their strategy in reaching out to their target market. Another important thing to think about is how to motivate and raise the morale of the customers similar to what they experience when they go to retail centers or to malls. Obviously, retailers also need to take into account the value added needs of the customers that would contribute to a better experience to them when they are shopping online or on site. Apparel shopping on the Internet has been growing in the past few years yet there are hesitations on the part of shoppers to buy clothing over the Internet. This is because of the perceived risks in buying items there. For one, buyers do not get the same visual and texture sensation when they shop on a store. They cannot try on an item of clothing shown online. Given this limitations, retailing through commerce should appeal to other aspects of the buyer experience (Park Stoel, 2002). The Future of Retail Retail management will not be relegated to the dustbins of history. Although economic recession may facilitate the rise and fall of different means of product distribution and retail management but as long as people need goods and services, retailing will remain as a key feature of the country’s economy. Yet the future of the retail industry is worth looking at. Dawson (2000) identified six major challenges to retail management. These challenges have to be addressed in order for retailers to thrive in their industry. The first one is about the challenges of growing and â€Å"bigness†. Big supermarkets and retail chains are on the rise and these industry giants are undermining the small-time players. As such, small and medium businesses should think of creative ways to survive the intense competition. Secondly, brands are highly arbitrary, always in flux and subject to constant change. Choosing which brands to market and distribute may be a crucial issue for retailers. Another challenge would be the over-capacity of the space for retailing. This would refer to the need for careful management of space and buildings of retailers to ensure that both aesthetics and functionality are ensured. In addition to this, changes in the products and services being marketed tend to be abrupt and turbulent. Even the tastes and preferences of consumers can easily change. Retailers therefore should be quick to understand the dynamics of the market so they can prepare for difficulties and problems along the way. The past decade has seen the rise of outsourcing and offshoring in the discussion of business models, processes and services. The challenge that retailers need to address in this area is achieving the balance between internalization and outsourcing of functions. Outsourcing may be an option for businesses but if overdone, it could easily be a source of fragmentation in the business and the loss of trade secrets. Lastly, retailing through e-commerce is yet to prove itself as effective. In order to deal with these challenges, Dawson (2000) recommends several areas that retailers need to look at. One is making the retail firm relevant to the times and to the changing preferences of consumers. There should also be an effective assessment of the risks that the retail firm faces. Another important aspect is to remodel the organization, establish an effective means of gathering knowledge, which will help in development the corporate culture of the firm. Competition is definitely a big issue in retailing. As such, effective strategies should be devised to deal with globalization and competition from large scale companies such as Wal-Mart (Dawson, 2000). Conclusion Retailing will remain as a very important feature of the country’s economy. Actual retailing helps customers with their needs for various products and services. Retailing also gives consumers value added. Through the act of being at the retailer’s shop or store, the loneliness and sadness of certain people can be alleviated. This is not something that people can easily enjoy in huge shopping complexes and warehouses. In spite of big challenges in the retail industry, there are still those that manage to survive. There are also those, however, that cannot cope with the difficulties of the industry and are forced to close or to seek for ways to mitigate their losses. Wendy’s Hamburger has experienced losses in the last two years or so. Some of its stores are no longer visited by customers. Big franchises of the hamburger chain also closed down. Some of the most notable ones are those that are in Australia. Likewise, fifty Wendy’s locations were closed in the United States just recently. This trend could be attributed to intense competition from other hamburger retail chains most notably, McDonalds. More importantly, though, the chain was not able to create a brand name for itself similar to BigMac or Whopper (Wolf, 2007). Retailers can learn valuable lesson from this. Branding is very important in facing the intense and uncertain competition in the world of retailing. Retail management is a difficult business but if the trends in the market can be anticipated, then the right action can be done to make the business thrive.